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The Workshop: Pricing and Design

How to run a profitable, efficient floral wedding and event business and create artful loose and airy floral designs!

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In this virtual workshop, Sweet Root Village and Amy Nicole Floral take you inside and on the front row as we teach our highly celebrated, 2 Day Hands On "The Workshop: Pricing and Design" curriculum which is a no-frills, no fluff, nitty gritty workshop packed full of value and loads of information!

We have created a recording of our in-depth, acclaimed workshop that teaches our approach to running a profitable floral wedding and event business and foundational techniques and principles to achieve that "fine art" loose and airy style of floral design.

The format is split evenly discussing profitable business practices taught by Sweet Root Village and foundational design principles of foam free centerpieces and artful bouquets taught by Amy Nicole Floral.

THIS WORKSHOP MIGHT BE FOR YOU IF:

– You struggle knowing what to charge for your floral designs or finding that you are just generally not profitable.

– You are overspending or overstuffing arrangements.

– You are struggling with ordering and sourcing your materials.

– You struggle with making arrangements with loose, light, and airy movement.

– You struggle with adding or balancing color in your designs.

We casually refer to our education approach as “fire hosing you” because we have SO MUCH to share in our collective decades of education and experience. We are confident that this will be a valuable investment no matter what your design level or years in business.


WHAT FLORISTS ARE SAYING...

"Invest. In. This. Course.

Learning from Amy Nicole Floral + Sweet Root Village truly is like drinking from a fire hose. Having invested heavily in education over the past few years, I felt as though every course + workshop touched on the same information, and didn't have much to offer to a more seasoned florist. If you feel that education fatigue at all, this course is a breath of fresh air! Amy knows what she's doing, and WHY she's doing it, and how to explain that; basically a trifecta of teaching talent. She discusses how to source flowers when you don't have the luxury of a flower market, and touches on how to craft the perfect floral recipe; knowledge that is useful for every level of designer.

If you've ever struggled with knowing when to hire an employee or whether to invest in a studio space, Lauren and Rachel will blow you away with their frank discussions on company growth. Learning how to scale your business and employ the right people are topics that are rarely talked about for florists but now seem attainable, clear and less scary! This course is priced way less than it should be, but these ladies truly care about teaching florists how to avoid burnout, design profitably and artistically. I'll be recommending this course for years to come."

– Leah Bayes, LB Floristry, IN (Wedding Florist)


“Amy is an amazing teacher, walking you through exactly what she is doing and reasons behind every decision. I feel so much more confident in my designing and mechanics, and that has completely elevated my work and my business as a whole. After doing many online classes, I can say this one was the most helpful - discussing topics and strategies that are relevant, with game-changing ideas and tricks.

The logistical side of owning a business felt so daunting and confusing before, but now I have such a better understanding of how to make a profit which is empowering!! It was mind-blowing to see what I should be charging and gives me confidence to know that I can make enough money to not just survive but to make a good living! I was blown away by the amount of information and things I had never heard before. For the cost, this class is definitely a steal. It changed my whole business for the better!!"

– Sadie, Alcove Floral, MI (Wedding Florist)


"I have been to conferences and bought online course that didn't give a third of the information that SRV and Amy have packed into this course. Amy articulates her design process perfectly - too often designers are so vague when describing their processes - I feel like I just got a tour of Amy's brain. Lauren and Rachel are so transparent about their behind the scenes and make you feel so empowered as a business owner. I am walking away feeling inspired, excited and ready to make changes to my business that I know will make me more profitable and a better designer. I cannot recommend this enough!!"

Haley Ahart, Wander + Whimsy Floral and Event Design, DC,MD,VA (Wedding Florist)


"Outstanding work by Amy Nicole Florals and Sweet Root Village!

Here's your chance to gain a foundation in color, design, pricing, and business practices that can transform your work! I wish I had access to a course like this when I first started, but being able to take this course now has given me the opportunity to improve and grow a more sustainable business! Amy's insights gave me a whole new understanding of color, shape, and how to improve my flower orders.

However, design is only half the business. Seeing a visual breakdown of the pricing and mark-up for each of the main floral items, rentals and labor was incredible. I have yet to see anyone else share pricing in such a clear and detailed layout! It's never too late to learn and gain new techniques, and just like Amy said, "Make Space to Slow Down and Study!"

Christy Villasenor, Honeycomb Affair, Los Angeles (Destination Wedding Florist)

SWEET ROOT VILLAGE

Sweet Root Village is an event floral design studio based in Alexandria, Virginia owned by Lauren Anderson and Rachel Bridgwood. Sweet Root is known for large installations, sharing openly about floral business, and creating a family friendly work environment for their team. Over the past 10 years, they have grown to an in-house team of six who lead over 80 weddings and events a year, and have been featured in Martha Stewart, Modern Luxury, Once Wed, and dozens of wedding and event publications.

AMY NICOLE FLORAL

Amy Balsters is an acclaimed floral designer and educator with vast industry experience spanning two decades in retail floristry and special events. Currently, Amy teaches and trains floral designers across the country through hands on workshops as well as speaking at conferences nationwide in addition to her Virtual Workshop. Featured on Design Sponge as one of the “20 Florists to Follow on Instagram,” Amy’s work has been featured and published in major international and national wedding blogs, including Martha Stewart Weddings, Once Wed, and more.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish! Upon purchasing the course, you have immediate access to all the videos which is over 5 hours of content!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. Can you share it? Each dashboard purchased is tied to a single user who is the person that purchased the course. We welcome you to train your team with the course but it is not permissible to share outside of your direct business. If you would like to purchase additional courses as a gift, email [email protected] for the option to gift the course.
What if I am unhappy with the course?
We are very confident that the information we provide in this 2 day recording has the potential to change your business and your approach to design as it has for dozens of our past students. However, if for some reason you are not satisfied, simply reach out to Amy at [email protected] within 15 days of the purchase. We will ask you to complete a brief questionnaire and then we are able to process a refund. We think the chances of that are low since we bring major experience and expertise and we know it will be a valuable asset to your business!
I have more questions if this course is right for me?
We take floral education seriously and have invested major time and energy into making sure our information will add tremendous value to your wedding and event floral business and we are more than happy to answer any and all questions, simply email Amy at [email protected]
How much is the course?
We care deeply about educating fellow florists to help florists run more profitable and efficient businesses and we know that you work hard for you money! We have very competitive pricing for our virtual workshop at $397.00 for over 5 hours of content and loads of powerful, game changing information for your business and design work.
Are payment plans available?
Due to the nature of this content being delivered immediately to the purchaser, we do not have the option of payment plans but we have priced the workshop very competitively at $397.00 which we believe is a tremendous value compared to other courses on the market. We are very confident you will receive tremendous value for the investment into your design work and business!


I will say with full confidence that I felt I'd already gotten my investment in the workshop within the first 2 hours. The thought and care you put into the program really showed. I loved every segment and learned something that I could apply to my own business in every part of each day. You are all generous, talented, consummate professionals and kind, fun individuals.

I'm still soaking it all in and know all that I learned will be with me in my work going forward for many years as I continue to shape and grow my business and design skills. Thank you, thank you, thank you.”

– Ginny, Lilac & Page, Maryland (floral designer)